The Masters of Manton
Objective - To support launch of The Masters of Manton book with a PR campaign, targeting racing and non racing media.
Strategy - Develop and launch a dedicated website. www.themastersofmanton.co.uk. Target and sell book into sport journalists and reviewers of book, highlighting the racing and social history the Manton story follows.
Results - Dcoumented feature on BBC Regional TV, Interviews on Channel 4 Racing, BBC Radio, Double page spread in Wiltshire Life, various ongoing reviews from horseracing media.
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Paul Mathieu, the author of The Masters of Manton, “The skills required to write a book and promote it are worlds apart. Without HRSM, I wouldn’t have dreamed that Channel Four Racing might be interested in my book. Every broadcast opportunity set up by Harriet has resulted in an uptick in the book’s sales.”
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