The Masters of Manton

Objective - To support launch of The Masters of Manton book with a PR campaign, targeting racing and non racing media.

Strategy - Develop and launch a dedicated website. www.themastersofmanton.co.uk.  Target and sell book into sport journalists and reviewers of book, highlighting the racing and social history the Manton story follows.

Results - Dcoumented feature on BBC Regional TV, Interviews on Channel 4 Racing, BBC Radio, Double page spread in Wiltshire Life, various ongoing reviews from horseracing media.

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Paul Mathieu, the author of The Masters of Manton, “The skills required to write a book and promote it are worlds apart. Without HRSM, I wouldn’t have dreamed that Channel Four Racing might be interested in my book. Every broadcast opportunity set up by Harriet has resulted in an uptick in the book’s sales.”