Newbury Racecourse - The Weatherbys Super Sprint
We identified the success of trainer Richard Hannon's previous success in the race, that he had in fact won the race an impressive seven times. A press morning was organsied and Richard Hannon's yard, near Marlborough on the Monday before the fixture coinciding with the with race's confirmation stage. Key members of the racing press were invited to attend and provided with the opportunity to view Richard Hannon strong on thegallops, including intended Super Sprint runners as well as a interview with Richard Hannon Snr, who is currently leading the British Trainers ranks.
A photo call was also organised during the morning, picturing a line up of his eight intended runners in the race along with their work riders and Richard Hannon Snr and Jnr. Following the press morning, a press release was circulated along with images to an extensive media contact list.
Wall to wall coverage in racing, national and local press the next day:
Significant coverage along with images in: